Here are three more tips for getting the most out of your guide. All Rights Reserved. In this section, clearly show examples of how your company’s logo should look in all types of situations from color to black & white to print ads to menus to business cards to t-shirts to anything where the company’s logo can appear. Further Reading: When to Capitalize Product Names. House Style Guide – Summary for Authors Abbreviations Unless you are using Standard International (SI) units or chemical symbols, abbreviations should be spelled out in full at first use in each chapter with the abbreviation given in parentheses. What better way for a designer to prove how detail-oriented they are than by compiling a detail … For legal reasons, some organizations compile a list of prohibited words such as always, guarantee, 100 percent, exclusive, and promise. Learn how your comment data is processed. This site uses Akismet to reduce spam. At the very least you need to include these three things on your sheet: Your logo. Your email address will not be published. With that in mind, let’s get to the list…. The ValleyView Style Guide is a guide for individuals and departments preparing documentation for internal and external purposes consistent with the ValleyView corporate style. This can show you what works—and what doesn’t. Color palette with Hex numbers. Every house has a style. Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communication—whether an app, a website, or a white paper. Structural elements. What you need to include. For legal, marketing, or branding purposes, some organizations also have a list of mandatory words or phrases that must be used to describe a product or service. Colonial. Bungalow. Real-world examples make guidelines easier to understand and remember. If you’re new to house style guides, be sure to check out my related post “What Are the Benefits of a House Style Guide? Primary and secondary fonts. REALTOR® Magazine has compiled a convenient compendium of common styles. Gain a different perspective by looking at your competition’s publicly available content. I am a professional freelance copy editor specializing in business, research, and technical content. Write clear headings for each of these sections, and establish a well-thought-out order for the sections. Here is a list of ten example topics you may want to include in your organization’s house style guide. A style guide, or style manual, is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization or field.The implementation of a style guide provides uniformity in style and formatting within a document and across multiple documents. 4. Now, every brand may be a little different, but in my experience, there are really only 10 things you want to focus on when it comes to your copy style guide: (1) Mission statement (purpose) (2) Tagline (positioning) (3) Values (4) Brand role (5) Brand muse (6) Personality traits (7) Tone of voice qualities (8) What we say Times should be written as 4 am, 11 pm, etc. Will you refer to customers directly (i.e., you, yours) or indirectly (e.g., the customer, the client, the stakeholder)? House Style Guide iv 2.1.1 Key Citation Rules ..... 31 2.1.2. For more information about the print house style, please contact the publications team at email@example.com. ), Further Reading: How to Hire an Editor, Part 1: Where to Find an Editor, 2 Comments Filed Under: Writing Tagged With: business editing, business writing, dictionaries, style guides. Some organizations believe that adding a possessive apostrophe s to their name (e.g., GiantCo’s) weakens brand identity. When not a full hour, the hour and minute should be separated by a colon, not a full stop, eg 4:30 pm, not 4.30 pm. By Erika Heald Oct. 20, 2016. Through longstanding habit or personal preference, these house rules trump the mandates of the style guide. Start off with: A written overview of the company it's for. Therefore, it should be customized to your needs. Are contractions (e.g., it’s, we’ll, you’re) okay? If you write about computer technology, this guide is for you. Residental Styles. And of course, it discusses the benefits of using one. Art Deco. However, style guides can also be useful for any organization that prepares documents for clients and the public. Creole. Unauthorized use and/or duplication of this material without express and written permission from this website’s owner is strictly prohibited. For example, the sentence “GiantCo’s profits increased by 73 percent” is rephrased as “GiantCo saw a 73 percent increase in profits.”. Are they capitalized every time the name is written? Consistency tells your customers and prospects that you have your act together, pay attention to details, and care about appearances.” (Nancy Goll, award-winning business writer and editor) Before its successor, which was the Colonial Revival of the 1930s to 50s, the Cape Cod … In this webinar, you'll learn how a house style guide makes the publication process easier, think about what to include and how to illustrate the content with examples, find out the steps for creating and updating a guide, and discover ways of encouraging everyone to use (and contribute to) the guide Will there be separate rules for single and multiple digits? Further Reading: Which Style Guide Is Best for You? I appreciate your kind words. (John McPhee, "The Writing Life: Draft No. Most industries have their own technical terms, abbreviations, and acronyms. For example, if you’re a team leader who spends too much time editing colleagues’ documents and emails before you’re happy with them, a style guide can help. 4." 3. Thank you for visiting my site! If you’re the head of marketing and frustrated that the tone of voice in your company’s external documents is at odds with your brand, a style guide can help. If necessary, speak with your legal advisor to see if your organization needs to prohibit specific words. If you have a lot of formatting styles, consider creating a separate guide for that purpose with example templates. Notify me of follow-up comments by email. Preface, "The Global English Style Guide: Writing Clear, Translatable Documentation for a Global Market" "As its title suggests, ['The Global English Style Guide'] is a style guide. Further Reading: How to Write Vertical Lists. The defining... © 2020 National Association of REALTORS®. A style guide saves documentarians time and trouble by providing a single reference for writing about common topics, features, and more. The two major guides for periodicals are the Associated Press Stylebook and the Chicago Manual of Style. Before you jump into the list, I’d like to share an important disclaimer: Your house style guide should be an expression of your business writing goals, strategies, and yes, style. House style guides are also called in-house style guides and house writing guides. A rationale for … Changes to Hilary term 2016 edition. What is meant by house-style? 1. Fresh eyes can offer a clear, unbiased analysis of current progress and future needs. 2. SHARE. However, you may want to cover specific issues that can cause conflict between employees (such as the serial comma) or reveal inconsistencies in your content (such as the punctuation of bulleted lists). List the primary style guide and dictionary that augments your organization’s house style guide. Should numbers appear as numerals or as words? A lot of journals lay out their style-sheet somewhere in the back. Make every word matter. It’s important for a brand’s identity (it’s exact look) to be visually consistent everywhere people see it. Your email address will not be published. Create clear sections and headings. House style guides cover writing and formatting such as word choice, tone, specific grammar and punctuation issues, and product name formatting. Every organization should have documented guidelines for writers and editors for all content. Cape Cod. Here is a list of ten example topics you may want to include in your organization’s house style guide. Excerpts and links may be used, provided that full and clear credit is given to Erin Wright with appropriate and specific direction to the original content. Most major commercial publications base their styles on either one or the other, often with well-defined exceptions. Internet Explorer does not currently support REALTOR® Magazine search. A style guide also can be a way to foster content authenticity by containing instructions for all parties creating content for your company. The guidelines in a style guide help writers to produce documentation that has the same tone and grammatical style, regardless of … A style manual is where you start with your style … “Publishing companies usually have a style-sheet for standardising things that need standardising, such as spelling (-ise or -ize, hyphens or no hyphens), references, footnotes and endnotes, capitalisation, dates, etc. Creating a House Style Guide: A Simple Tool for Producing Better Documents Faster “When you have an editorial style guide and stick to it, your content will always reflect consistency. Below are some examples of the style guides I put together for my branding clients. In publishing and media companies, use of a style guide is the norm. (The Editorial Freelancers Association and the American Copy Editors Society are both great places to find freelance editors. Topics are listed in alphabetical order. The Wiley-Blackwell Publishing House Style Guide and its online version have been produced for the use of editors,production editors,freelances,copy-editors,authors and typesetters.The level of consistency that this guide promotes is intended to assist all those involved in the production However, if the advice given differs for print material, it is noted in an alert box below the entry. Another web-first style guide, Shopify’s is fully integrated with their proprietary product … The haphazard nature of this process eventually led to the formation of style guidelines because some semblance of order was needed. Imagine being handed hundreds of papers with scribbled notes from university professors and being tasked with organizing them, editing them, and setting them to type.No thanks.This is the way that some printing houses in the late 1800s created documents and books. Again, speak with your legal advisor to see if your organization should mandate specific words. Setting the tone of your visuals from the … Use 12 noon rather than 12 pm where possible to avoid confusion. Indicate where members of your organization can find these resources if they aren’t readily available on the office bookshelf. Beyond promoting consistency, it can help keep your people from misrepresenting the brand. If you’re new to house style guides, be sure to check out my related post “What Are the Benefits of a House Style Guide?” That post defines house style guides and shares three things to do before creating your own. Rephrasing can occasionally sound awkward or pretentious, so a total ban on the apostrophe s may be counterproductive. You may even want to turn the list into a glossary with definitions for new employees. Why and how to craft an in-house style guide. The following items have changed in the HT 2016 edition: how to refer to page and line numbers (p3) capitalisation examples for names of courses/subjects (p4) further examples of … Your guide doesn’t need to cover every conceivable writing and spelling issue—because the writing world’s primary style guides and dictionaries have already done that. (For example, the founder of a publishing company I freelance for prefers some British American spellings, such as acknowledgements and grey, so those appear in the word list of his company’s house style guide.) Will the registration mark appear every time a product is mentioned or just the first time? Fonts are a large part of any collateral you produce, … The guide is consistent for both web and print communications. A house style guide outlines how an organization’s internal and external documents should be written. It is often called a style sheet, although that term also has other meanings.The standards can be applied either for general use, or be required usage for an individual publication, a particular organization, or … What about slang or text abbreviations? Three Tips for Starting a Sentence with a Number, Five Tips for Using Contractions in Business Writing, How to Hire an Editor, Part 1: Where to Find an Editor, How to Add and Format Text in PDFs with Adobe Acrobat, How to Create External Hyperlinks in Microsoft Word, How to Create a Citation with Multiple Sources in Microsoft Word, How to Add Headers and Footers to PDFs in Adobe Acrobat, How to Create Custom Bullets in Microsoft Word. Delve in and learn to highlight the details that give a home character, history, and romance. For instance, you may want sections on common mistakes, your organization's stylistic choices, tone, formatting, and preferred words and acronyms. Podia copy style guide. ” That post defines house style guides and shares three things to do before creating your own. Please address any queries on the style guide to firstname.lastname@example.org. What Are the Benefits of a House Style Guide? Further Reading: Which Dictionary Is Best for You? Choose fonts that reflect your unique identity. Create a compelling title page for your brand guidelines. Note: This Style Guide does not apply to ValleyView’s specialised publishing function. A style guide or manual of style is a set of standards for the writing, formatting and design of documents. And of course, it discusses the benefits of using one. Avoid hyphens and en … Required fields are marked *. with a space before the 'pm', rather than 16:00 or 23:00. If your product manual is more formal than your corporate blog, consider creating a separate section or individual guide for each platform, although the core styles should remain consistent. There’s no reason to bloat your guide with information you’re not actually going to use. Decide what sections you think your style guide needs. Include essential elements. At the end of this post, you’ll find three bonus tips for writing a successful house style guide. General punctuation issues usually don’t need to be included in house style guides. © Erin Wright, 2012–2020. Contemporary. This architecture style was popular in the 1920s and 1930s and continues to be a mainstay in suburbs across the United States. Cape Cod. AMD. My name is Erin. As mentioned above, style guides are customizable. This style guide is intended to help those writing and editing for Ofsted. It is intended to supplement conventional style guides which don't take translation issues or the needs of non-native speakers into account." A house style can be simply defined as the set of rules or standards for the writing and designing of documents that are observed by the editorial and printing staff of a media organization. For example, a shoe manufacturer may decide to refer to its products as running shoes rather than tennis shoes. Sometimes it has two or more; because of renovations and new, eclectic mixes, fitting a home into one specific category can be daunting or even impossible. Hello! Welcome. You may also want to hire a freelance editor to evaluate your existing material. This article is for organizations outside of the publishing industry who can benefit from the introduction of a style guide.A style guide is a reference point that sets standards for writing documents within your organization. Some organizations include formatting information such as preferred fonts and font sizes, margin widths, page numbering, and heading capitalization. So, try to accompany each style guideline with an example (or three) that represents your organization’s typical content. Further Reading: Five Tips for Using Contractions in Business Writing. Shopify. As such, they only show possession through alternative phrasing. Also show examples of incorrect uses of the logo, like an obviously stretched logo and a logo with … Thankfully, there’s no need to memorize complicated architectural terminology. Examples and Observations "House style is not a reference to the canard that an entire magazine can be made to sound as if it were written by one writer. The New Yorker, April 29, 2013) Why you need a brand style guide. Choose a style manual and explain how to use it. Enter your email address to receive notifications of new posts. Further Reading: Three Tips for Starting a Sentence with a Number. Are all words in the product name capitalized? Consider including a list that shows the spelling and capitalization of this type of “insider” language. These rules apply to the way words are spelled, graphic design, formatting, typography, etc. IE users, please download. What about symbols associated with numbers, such as the percent sign? House style is a mechanical application of things like spelling and italics." Craftsman. Your clear information is very helpful. I have begun work as a copy editor for a new university in Vietnam and came across your website. This article addresses why your organization needs a style guide, details what to include in your style guide, and gives examples of top-notch style guides to ensure streamlined external communications.
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